The ACMP × ICF Carolinas collaboration continues! Building on the momentum of our May 14 joint kickoff, this next session brings change practitioners, coaches, leaders, and related professionals together to explore how coaching and change management can work together to support more human-centered transformation.
Event Description:
Why do people resist change — even when the case for change is clear?
Change practitioners know the importance of communicating a compelling “why,” building readiness, and providing the right support. Coaches know the importance of helping people identify patterns, beliefs, goals, and aligned actions. Yet even when people understand the logic, the benefits, and the path forward, resistance can still show up.
That is because resistance is not always logical. Often, it is protective.
In this session, we’ll explore the neuroscience behind resistance and why the brain can interpret change as a threat, even when the change is positive or necessary. We’ll also examine how resistance shows up in ways that may not look like resistance — including hesitation, disengagement, over-analysis, silence, avoidance, or compliance without commitment.
Together, we’ll look at how both change management and coaching can help create the conditions for safety, trust, readiness, and sustainable action.
Participants will leave with a deeper understanding of how to help people move from resistance to readiness — not by pushing harder, but by addressing the human needs underneath the response.
Learning Objectives
By the end of this session, participants will be able to:
- Understand the neuroscience behind resistance and why change can trigger a self-protective response.
- Recognize the different ways resistance may show up, including behaviors that are often missed or mislabeled.
- Apply coaching and change leadership principles to create greater safety, readiness, and alignment.
Explore how change practitioners and coaches can work together to support more sustainable transformation.
About the Speaker:
Rosalind Tyburski
Rosalind Tyburski is a change strategist, leadership coach, facilitator, and people-centered transformation consultant with more than 20 years of experience helping leaders and organizations navigate change. Her work blends organizational change management, coaching, applied neuroscience, team development, and strategic facilitation to help people move from resistance to readiness.
Rosalind believes the intersection of coaching and change management is a game changer because it helps leaders address both the strategy of change and the human experience of change. She has been connected with ACMP since 2011, has spoken at two ACMP Global conferences, and currently serves as Secretary for ACMP Carolinas.
We look forward to seeing you there!
